Case Study index

The following are real-world case studies, outlining corporate issues and how they are resolved by implementing strategies presented in our books.

We hope that you benefit from these extracts and are able to employ some of the ideas presented here in your own companies and organizations.

These are the four areas for our case studies:

Business, Finance, Risk, Information Management

HR, Organizational Development and Coaching

Marketing & Public Relations

Logistics Operations & Supply Chain Management

Please select your case study from the below:

Business, Finance, Risk, Information Management

Business & Management Skills Case Study: Everyday Innovation at Waitrose
This case study was taken from Building a Culture of Innovation

Compliance and Regulation Case study: The Stages of Moral Development of Companies
This case study was taken from Global Business Ethics

Risk Management Case Study: Communicating Uncertainty
This case study was taken from The Risk Management Handbook

Professional Services Case Study: Understanding and Exceeding Partner Expectations – Building Partner Support for MBD Activities Users
This case study was taken from Professional Services Marketing Handbook

Leadership Case Study: Executive Interviews
This case study was taken from The Trusted Executive

International Business Case Study: Emerging Market MNEs Competing in Industrial Companies and Globally
This case study was taken from Emerging Markets

Information & Data Management Case Study: Implementing KM at Mars
This case study was taken from The Knowledge Manager’s Handbook

Corporate Governance & CSR Case Study: Reconnecting the Disconnected
This case study was taken from Social Entrepreneurship and Innovation

HR, Organizational Development & Coaching

Project Management Case Study: Heathrow Airport Terminal Projects
This case study was taken from Understanding Project Management

Learning and Development Case Study: Nick Shackleton-Jones
This case study was taken from The Learning Challenge

Employee Engagement Case Study: M&S
This case study was taken from Employee Engagement

Employment Law Case Study: Whistle-blowing
This case study was taken from Employment Law

Organizational Development Case Study: Ashfield meetings and events
This case study was taken from Organization Development

Performance Management Case Study: Demotivation and inconsistencies
This case study was taken from Performance Management

Recruitment Case Study: Boots
This case study was taken from Social Media Recruitment

Reward Management Case Study: Mazda Motor Corporation
This case study was taken from Strategic Reward and Recognition

Talent Management Case Study: Succession Planning
This case study was taken from Strategic Talent Development

Coaching Case Study: An example of how executive coaching can be helpful in times of change
This case study was taken from Coaching in Times of Crisis and Transformation

Change Management Case study: The fear of change
This case study was taken from Managing and Leading People through Organizational Change

Marketing & Public Relations

Sales Case Study: The structure of influence
This case study was taken from Social Selling

Retail Studies Case Study: Automatics shopping behaviours and other pitfalls
This case study was taken from Retail Marketing Strategy

Public Relations Case Study: Investment in research pays – two cases in point
This case study was taken from Planning and Managing Public Relations Campaigns

Marketing Strategy Case Study: Beacons on the horizon
This case study was taken from When Digital Becomes Human

Marketing Science Case Study: Country Case Study - The United States
This case study was taken from Geodemographics for Marketers

Marketing Fundamentals Case Study: Channels of distribution
This case study was taken from The 30 Day MBA in Marketing

Marketing Communications Case Study: Pay-per-click ads boost sales: Halfords Autocentres
This case study was taken from Marketing Communications

Market Research Case Study: Insight Management
This case study was taken from The Market Research and Insight Yearbook

Luxury Marketing Case Study: Principle 5: The Rules to 'Behold'
This case study was taken from Rethinking Prestige Branding

Key Account Management Case Study: Complete Networks
This case study was taken from Key Account Management

Digital Marketing Case Study: Programmatic Advertising
This case study was taken from Digital Marketing Strategy

CRM Case Study: Never Stand Still - Nissan
This case study was taken from On Purpose

Consumer Behaviour Case Study: Automated FACS (aFACS)
This case study was taken from Decoding the Irrational Consumer

Branding Case study: Gen Z Entrepreneurs Want to Make It
This case study was taken from How Cool Brands Stay Hot

B2B Marketing Case study: Which Social Platform is Best for Sharing Content?
This case study was taken from Valuable Content Marketing

Advertising Case study: Actions at Scale?
This case study was taken from Paid Attention

Logistics, Operations & Supply Chain Management

Operations Case Study: How business operations drove growth at leading British retailer, John Lewis
This case study was taken from Business Operations Models

Procurement Strategy Case Study: Pioneering category management at Ford Motor Company
This case study was taken from Procurement Value Proposition

Global Logistics Case Study: A rejuvenation of the Silk Road to boost trade across continents?
This case study was taken from Global Supply Chain Ecosystems  

Category Management Case Study: How Cardiff Council used category management to drive procurement transformation
This case study was taken from Category Management in Purchasing

Inventory Management Case Study: Managing the inventory challenge in a complex business, Airbus
This case study was taken from Inventory Management

Sustainable Supply Chain Case Study: Towards sustainable packaging for grocery supply chains
This case study was taken from Sustainable Logistics and Supply Chain Management

Retail supply chain Case Study: Leveraging corporate social responsibility for competitive advantage, Timberland
This case study was taken from Fashion Logistics