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Latest insights in Marketing & Sales

Sales & Account Management   Not every business is different when it comes to the revenue operator understanding the impact of certain metrics. The key is to know where to start and make it make sense to other departments
Behavioural Marketing, Market Research, Data, Analytics & Research   Discover the fine line between effective and intrusive ad personalization. This article explores customer discomfort with highly personalized ads, offering insights and strategies to balance personalization and privacy, ensuring positive customer experiences.
Digital Marketing, B2B Marketing   Social media influencers are a powerful marketing tool. Learn how to utilize them in your B2B marketing strategy with Julie Atherton




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