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Platform Strategy
Transform Your Business with AI, Platforms and Human Intelligence
Learn how to become a platform business with seven steps that will futureproof and diversify your offering.
EAN: 9781398602663
Edition: 1
Published:
Format: 235 x 157
224 pages
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About the book
What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same.
Welcome to the world of platform businesses. In Platform Strategy one of the world's most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes. They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model.
Authors Tero Ojanperä and Timo Vuori distil the disrupters' methods to an actionable blueprint. In Platform Strategy they put the emphasis on what you can do as leader; harness new technologies, work with partners but also crucially, recognize the fear of change in your people and utilize that energy to drive progress. More than just about technology, this book is at the centre of the leadership agenda for the future.
About the authors
Dr Tero Ojanperä is a world-renowned technology business leader. The co-founder of Silo AI, one of Europe's largest private AI labs, he is an investor and venture capitalist. Fast Company crowned him the seventh most creative person in business and he is a Young Global Leader with the World Economic Forum. He lives in Helsinki, Finland.
Prof Timo O. Vuori is a strategy consultant and professor at Aalto University, a Financial Times top 40 business school. Timo helps companies formulate and execute strategies, helping them transform into intelligent platforms. He lives in Helsinki, Finland.
- Ojanperä and Vuori's Platform Strategy is a unique book. It combines Ojanperä's hands-on experience of a senior executive grappling with the opportunities and threats of platform dynamics and Vuori's path-breaking work on the impact of affect and emotions on senior team action. As a result, Platform Strategy is an amazingly helpful book linking platforms and AI to an incumbent firm's shift in strategy and, in turn, organizational transformation. The uniqueness of this book is that it provides research-based and experience-based insights to help senior executives both think and feel their way through platform strategies. This book belongs on leaders' desks as well as academics' desks.
- Michael Tushman, Professor, Harvard Business School and author of Lead And Disrupt, Winning Through Innovation And Navigating Change: How CEOs, Top Teams, And Boards Steer Transformation
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