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9780749460136

Fit to Bust

How Great Companies Fail

Tim Phillips casts a wry eye over the biggest business disasters of recent history to provide you with the inside story behind the news stories, from the collapse of Enron to the downfall of Woolworths, to understand why smart people make bad decisions.
EAN: 9780749460136
Edition: 1
Published:
Format: 234 x 156
216 pages

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About the book

There will always be business failures but when you look at who fails, when and how, it's often shocking how far and how fast great companies can fall.

Fit to Bust is an eye-opening investigation of the causes of that failure - whether it's a global financial crisis or a single disastrous decision that undermines years of hard work. Tim Phillips casts a wry eye over the biggest business disasters of recent history to provide you with the inside story behind the news stories, from the collapse of Enron to the downfall of Woolworths, to understand why smart people make bad decisions.

With a particular focus on business detail, management and decision making, Fit to Bust takes us inside the mind of the CEO to teach us how to spot a disaster and look critically at the companies you work for, invest in or buy from. With case studies and interviews, learn why the recession happened and how to avoid the mistakes that led to it.

About the authors

Tim Phillips is a freelance journalist and has written for The Wall Street Journal Europe, The International Herald Tribune, The Times and Sunday Times, The Observer, The Telegraph, The Independent and The Daily Express among others. He is a frequent guest on BBC television and radio and Sky News and a regular conference speaker. He is also the author of Knockoff: The Deadly Trade in Counterfeit Goods and a co-author of the best-selling Scoring Points, both published by Kogan Page.
  • In Fit to Bust Tim Phillips takes us on a fascinating if uncomfortable tour of the once mighty corporations which have unceremoniously imploded over the past decade, exploring the notion that the same obsessive desire for success which made them household names also led to their downfall...Rather than the exercise in Schadenfreude it could so easily have become, Fit to Bust strives to understand and learn lessons from patterns of flawed thinking which run through our most notable failures.
  • CA magazine

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