Select your region
Kogan Page ships around the world, with free shipping to the UK and US.
If you are visiting from the US or Canada, please select US dollars.
All other visitors should select British pounds.
Get a FREE ebook with your print copy when you select the "bundle" option. T+Cs apply.
Use Customer Insights to Enhance Your Content Strategy
Customer insights are key for informing your understanding of the right content for your audiences, serving the right content at the right stage of the buyer journey, and understanding how it is performing once published.
Learn how to enhance your content strategy by using customer insights to create the content your audience really needs, positioning yourself or your brand as a thought leader –and ultimately enhancing brand loyalty.
Related Content
Article
Marketing & Sales, Branding, Marketing Strategy & Planning, Digital Marketing
Article
Learning & Development, Human Resource Management, Marketing Strategy & Planning, Tourism, Leisure & Hospitality, General Business Interest, Tourism & Travel, Equity, Diversity & Inclusion
Article
Behavioural Marketing, Market Research, Data, Analytics & Research