0 Items: 0

Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.

The Growth of Experiential Marketing and Demands of Cultural Change

In this video, Shirra Smilansky, author of Experiential Marketing, reveals why experiential marketing has grown so much in such a short space of time. From the effects of new decision-makers previously influenced by 'youth brands' to the behaviour of new audiences and their willingness to engage and interact with authentic, live brand experiences.

Watch this video to understand how to use experiential marketing to create authentic engagement with Gen Z and millennial consumers.

Get exclusive insights and offers

For information on how we use your data read our privacy policy


Related Content

Video
Marketing Strategy & Planning, Sales & Account Management
Article
Branding, Marketing Strategy & Planning, Equity, Diversity & Inclusion
Video
Marketing Strategy & Planning, Sales & Account Management


Subscribe for inspiring insights, exclusive previews and special offers

For information on how we use your data read our privacy policy