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Strategic Reputation Management
Identify Strengths, Manage Performance and Protect Your Brand
Develop a proactive approach to reputation management using this guide to equip you with the insights and strategies needed to navigate and protect your organization's most valuable asset.
EAN: 9781398617308
Edition: 1
Published:
Format: 234 x 156
232 pages
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About the book
In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.
Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation.
Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.
Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.
About the authors
Amanda Coleman, based in Manchester, UK, is a crisis communication specialist, director and founder of Amanda Coleman Communication Ltd. With more than 20 years' experience in emergency services communication, she's a fellow of the CIPR and the PRCA. She's an advisor for the Resilience Advisors Network, Senior Associate of the Centre for Crisis and Risk Communication and Chair of the UK's Emergency Planning Society Communication Professional Working Group. She's the author of Crisis Communication Strategies and Everyday Communication Strategies, published by Kogan Page.
- Amanda Coleman says that she's 'often wrestled with the concept of reputation management'. Me too. How can we claim to manage something that's controlled by others rather than by us? How should it be measured? Is reputation the same as trust? And what's the connection between reputation, relationships and issues management in the practice we call public relations? So this is a topic ready for review, and Coleman is a wise, informed and sensible guide to this contested terrain. This is a thoughtful and useful contribution to the literature on this subject.
- Richard Bailey Hon FCIPR, public relations editor and former university lecturer
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