Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About
Persuasive Copywriting: How to Develop Customer Empathy
19 March 2019
How do you write copy that converts? You ensure your copy is emotionally engaging. In this video, Andy Maslen, author of Persuasive Copywriting, explains why this is the most important skill all copywriters need.
Subscribe for inspiring insights, exclusive previews and special offers
For information on how we use your data read our privacy policy
Headless Content Management with Blaze