Overcoming the Main Risks of 'Smarketing'

As the changes from social media and technology continue to impact the way people buy, the traditional order of sales and marketing is no longer working. Explore the risks of merging sales and marketing functions into a streamlined 'smarketing' programme in this video from Tim Hughes, Adam Gray and Hugo Whicher, authors of Smarketing

Move away from the traditional order of sales and marketing and implement a sales and marketing programme that offers a platform for working together to meet the changes of the marketplace and optimize your processes to disrupt the market yourselves