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How can the Margins Help with Brand Growth?
14 June 2023
Where can businesses look to find long-term sustainable growth?
Helen Edwards explores what marginal behaviour is, why some take off and others don’t and how you can predict its potential journey into the mainstream with insights and examples from her latest book, From Marginal to Mainstream.
Learn to leverage demand-side innovation and consumer driver disruption and work with your customers when creating your branding strategy.
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