Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About
How to Build the Foundations for Successful Account-Based Marketing (ABM)
11 July 2018
In this video, Bev Burgess explores the key elements for building a successful ABM programme, from positioning it as a business initiative and securing the right sponsorship and funding, to investing in people and technology.
Save 20% off A Practitioner's Guide to Account-Based Marketing with discount code VMKABM20
Get exclusive insights and offers
For information on how we use your data read our privacy policy
Subscribe for inspiring insights, exclusive previews and special offers
For information on how we use your data read our privacy policy
Headless Content Management with Blaze