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How to Build the Foundations for Successful Account-Based Marketing (ABM)

11 July 2018
Bev Burgess

In this video, Bev Burgess explores the key elements for building a successful ABM programme, from positioning it as a business initiative and securing the right sponsorship and funding, to investing in people and technology.

Save 20% off A Practitioner's Guide to Account-Based Marketing with discount code VMKABM20

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