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Integration is the Key to Digital Marketing Success

10 February 2016
Simon Kingsnorth

Simon Kingsnorth, author of Digital Marketing Strategy, discusses the importance of integration in digital marketing.

Here, Kingsnorth gives a clear definition for integration in a digital marketing context, outlines the steps that can be taken to develop an integrated strategy, and discusses how you can assure stakeholders that you're aligned with their goals.

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Digital Marketing Strategy (9781398605978)
Simon Kingsnorth  From £ 29.99  From $ 41.99
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