Behind the Book: Wild Thinking

How well do you really know your business? Nick Liddell, co-author of Wild Thinking, explains how many business leaders unearth unexpected insights when answering a series of unique and challenging questions, developed in collaboration with The School of Life.

Who is McLaren’s greatest nemesis? What wakes Google up at 4am? Liddell and Buchanan explore 25 unconventional solutions to business challenges from pioneering thinkers.

In this interview, the tables are turned as we ask Liddell two of his own ‘wildcard’ questions.