0 Items: 0

Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.

xxlarge_9781398602007

AI Strategy for Sales and Marketing

Connecting Marketing, Sales and Customer Experience

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.
EAN: 9781398602007
Edition: 1
Published:
Format: 233 x 155
288 pages

FREE UK and US delivery

Buying for your team?
Contact us for pricing

About the book

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.

AI Strategy for Sales and Marketing
presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.

Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

About the authors

Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in East Sussex, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.

  • AI poses the most fundamental structural challenges of our era. This book by the world's leading sales and marketing AI thinker Katie King sets out the opportunities and the pitfalls in the most comprehensive analysis I have ever seen. If you're thinking about the future, read this book.
  • Francis Ingham, Director General, PRCA and Chief Executive, ICCO

Buying for your team?
Contact us for pricing

FREE UK and US delivery
Shipping and handling
Cancellations and returns policy

Buying for your team? Contact us for pricing
FREE UK and US delivery (more info)

Get exclusive insights and offers

For information on how we use your data read our privacy policy


Subscribe for inspiring insights, exclusive previews and special offers

For information on how we use your data read our privacy policy