0 Items: 0
Basket

Unlock 25% off your order with code: OFFER25 – limited time only! T&Cs apply.

7 Key Steps for Successful Account-Based Marketing (ABM) with Multiple Accounts

17 July 2018
Bev Burgess

In this video, Bev Burgess, co-author of A Practitioner's Guide to Account-Based Marketing, explores what is involved when it comes to account-based marketing (ABM) for multiple accounts. Burgess outlines the best approaches to take - all broken down into seven key steps.

Watch to understand the value of a process-driven approach compared to tactical campaign activities in ABM.

Get exclusive insights and offers

For information on how we use your data read our privacy policy


Related Content

Article
7 Reasons Why Inconsistent Customer Experiences Cost Brands More Than You Think
Marketing & Sales, Branding, Marketing Analytics, Customer Experience
Article
What can brand strength tell me about how brands create value?
Marketing & Sales, Branding, Marketing Strategy & Planning, Digital Marketing
Article
Accelerating Gender Equality: Insights from Thought Leaders on Driving Real Change (Author Q&A)
Learning & Development, Human Resource Management, Marketing Strategy & Planning, Tourism, Leisure & Hospitality, General Business Interest, Tourism & Travel, Equity, Diversity & Inclusion


Subscribe for inspiring insights, exclusive previews and special offers

For information on how we use your data read our privacy policy
© 2025 Kogan Page Ltd

Head office: 45 Gee Street, 2nd Floor, London, EC1V 3RS, UK
US office: 8 W 38th Street, Ste 902, New York, NY 10018, USA

Headless Content Management with Blaze

Secure payments