4 Reasons Why Distribution Strategy is Important

In this video, Michael White, co-author of Sales & Marketing Channels, discusses the importance of distribution strategy and the 4 main factors it determines;

1. Access to products and services
2. Channel partners
3. Brand awareness/reputation
4. Profitability

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About the Author

Michael White has over 25 years' experience working with clients on marketing and channel strategy and return on marketing investment. He is the co-author of Sales & Marketing  Channels, a complete economic framework for taking products and services to market.