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How and Why Should You Build Candidate Trust?

Candidate trust is how you demonstrate that you deserve someone’s time and to look after their career. Share valuable information that shows you understand the business and the role in order to demonstrate that you warrant the candidates time.

Katrina Collier, author of The Robot-Proof Recruiter, explains how recruiters can use technology to support and engage candidates rather than sending mass LinkedIn Inmail messages or risking not replying to candidate applications.

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