Company Culture: How to Overcome the Challenges of Change

In this video, Alex Moyle, author of Business Development Culture, explores four of the biggest challenges companies’ face when it comes to transforming their company culture – and how to overcome them.

From a lack of direction and the need for patience, to putting purpose before profit and avoiding a reductionist approach, this video will ensure you fully understand the requirements of a company culture within your organization and can successfully implement a customer-focused business development culture as a result.

Business Development Culture will enable your company to consistently sell more and achieve long-term growth, by refining and improving your business development culture.