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How to Connect Communications Objectives with Business Goals
12 September 2019
Clients or employees will often ask for a product, such as a video, but rarely focus on the core reason behind needing it. Adopt this simple technique to connect communication objectives with business goals by asking the right questions to understand exactly where employees are now and what needs to change.
Set your communication goals accordingly using this video from Sue Dewhurst, co-author of Successful Employee Communications.
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