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Cancel Culture: Can a Brand Get Cancelled?

28 February 2023
Michelle Carvill

Customers today expect and support brands who take a stand and have opinions on wider societal issues. However, they can also ‘cancel’ a brand if they don’t agree.

Michelle Carvill discusses the impact of ‘cancel culture’ on brands and the things companies should consider when planning posts and campaigns.

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Myths of Social Media (9781398607781)
Ian MacRae, Michelle Carvill  From £ 12.99  From $ 16.99
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