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5 Ways to Start an Outside-in Business Strategy
16 January 2019
In order to be more customer-focused, businesses should adopt an outside-in strategy.
Oliver King, co-author of Customer-Driven Transformation, shares five tips companies can use to easily integrate this strategy:
- Trying the customer experience
- More customer immersions
- Customers missions
- Writing the story from a customer’s perspective
- Looking at the gaps
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