Select your region

Kogan Page ships around the world, with free shipping to the UK and US.

If you are visiting from the US or Canada, please select US dollars.

All other visitors should select British pounds.

0 Items: 0
Basket

Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.

Jean-Noël Kapferer

Jean-Noel Kapferer is an internationally recognized thought leader on brands and brand management. An Emeritus professor at HEC Paris, he holds a PhD from Northwestern University (USA) and is an active consultant to many European, Asian and American corporations. He is the author of 12 books, including The New Strategic Brand Management, The Luxury Strategy and Kapferer on Luxury, all published by Kogan Page.

More from Jean-Noël Kapferer
The Luxury Strategy (9781398624269)
Buy Now
Kapferer on Luxury (9780749474362)
Buy Now
The Luxury Strategy (9780749464912)
Buy Now
The New Strategic Brand Management (9780749465155)
Buy Now


Subscribe for inspiring insights, exclusive previews and special offers

For information on how we use your data read our privacy policy
© 2025 Kogan Page Ltd

Head office: 45 Gee Street, 2nd Floor, London, EC1V 3RS, UK
US office: 8 W 38th Street, Ste 902, New York, NY 10018, USA

Headless Content Management with Blaze

Secure payments