0 Items: 0
Basket

Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.

Barry Leventhal

Dr Barry Leventhal   is a leading UK authority on geodemographics and a marketing analytics expert. He is Emeritus Chair of the Census and Geodemographics Group (CGG), which is an advisory board of The Market Research Society (MRS) and a leading voice in the UK information industry. He was recently awarded the MRS Gold Medal Award - the association's rarest accolade, presented for the first time since 2008 - in recognition of his lifetime of exceptional achievement and contribution to the research profession.

More from Barry Leventhal
Predictive Analytics for Marketers (9780749479930)
Buy Now
Article
Why Geodemographics continues to be relevant and useful – even in the Big Data era


Subscribe for inspiring insights, exclusive previews and special offers

For information on how we use your data read our privacy policy
© 2024 Kogan Page Ltd

Head office: 45 Gee Street, 2nd Floor, London, EC1V 3RS, UK
US office: 8 W 38th Street, Ste 902, New York, NY 10018, USA

Headless Content Management with Blaze

Secure payments