Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About
Branded Beauty
How Marketing Changed the Way We Look
FREE UK and US delivery
Buying for your team?
Contact us for pricing
About the book
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.
Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
About the authors
- Recommended in The Style List by Stylist Magazine
- Stylist
Buying for your team?
Contact us for pricing
FREE UK and US delivery
Shipping and handling
Cancellations and returns policy
Buying for your team? Contact us for pricing
FREE UK and US delivery (more info)
Get exclusive insights and offers
Related products
Related content
Subscribe for inspiring insights, exclusive previews and special offers
Headless Content Management with Blaze