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Reality Check
How VR and AR Can Supercharge Your Business
Uncover the reality behind immersive technologies such as VR and AR and discover how they are actively transforming the business world.
EAN: 9781398618749
Edition: 2
Published:
Format: 234 x 156
280 pages
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About the book
Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check.
Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking technologies are transforming our world, offering huge business opportunities across all sectors.
Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology and uncover how VR and XR can be integrated into your business, improving efficiency, impact and productivity.
About the authors
Jeremy Dalton has delivered immersive technology solutions and insights for the Fortune 500, startups, NGOs, and government clients worldwide. He established PwC's first dedicated VR/AR team globally and served as an expert on the topic for the World Economic Forum. His work has featured in the Financial Times, the Economist and the BBC, and has been cited by industry leaders including Google and Microsoft. He is currently focused on the cutting-edge integration of XR with AI and other emerging technologies, exploring how this convergence can help deliver even greater business impact. He is based in London, UK
- It has been an enlightening experience watching Jeremy Dalton explore and explain the world of VR and AR to the rest of us for the past years. Experiences are also the core foundation of any value-adding XR delivery, and there is still so much more value for businesses to unlock with this technology. That is why this book is so important. In his book, Jeremy Dalton democratizes the understanding of both the problem and the possibilities with XR technology. This book is a must-read for businesses and practitioners who want to understand the past, present, and future of this field.
- Joakim Karlsson, Global HR Tech & Innovation Lead, H&M Group
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