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Shopper Marketing
How to Increase Purchase Decisions at the Point of Sale
Convert shoppers into buyers at the point of purchase more effectively with this book written by 35 experts from around the globe.
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EAN: 9780749464714
Edition: 2
Published:
Format: 240 x 165
296 pages
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About the book
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.
The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
About the authors
Markus Stahlberg (editor) is the CEO of Phenomena Group Ltd. Ville Maila (editor) is the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe. It is the global leader in package promotions with more than 40 offices in as many countries.
- A fantastic read - no matter who you are in the organization
- Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company
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