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Digital Wars

Apple, Google, Microsoft and the Battle for the Internet

Get to grips with the battle for the internet with this comprehensive analysis of the tensions between Apple, Google and Microsoft.
EAN: 9780749472030
Edition: 2
Published:
Format: 215x140
344 pages

About the book

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing.

This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.

About the authors

Charles Arthur

Charles Arthur is a freelance journalist, and author of Digital Wars: Apple, Google, Microsoft and the Battle for the Internet, published by Kogan Page. From 2005-2014 he was technology editor at The Guardian newspaper, where he worked on coverage of scores of stories including Wikileaks, Anonymous, and LulzSec. Previously he was science and technology editor at The Independent, and before that worked at New Scientist, Business Magazine and Computer Weekly.

More about Charles Arthur

A fascinating peek inside the three most important companies of the 21st century.

Barry Collins, PC Pro